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Are you winning at product innovation?

These best-selling books written by internationally recognized thought leaders, Dr. Robert G. Cooper and Dr. Scott J. Edgett, address the complex issues surrounding product innovation.

Generating Breakthrough New Product Ideas Book Cover

$34.95 US
GENERATING BREAKTHROUGH NEW PRODUCT IDEAS
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Drive growth with a steady stream of breakthrough new product ideas – transform your organization into an innovation machine.
Lean, Rapid and Profitable New Product Development Book Cover

$29.95 US
LEAN, RAPID AND PROFITABLE NEW PRODUCT DEVELOPMENT
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Top performing product innovators are achieving breakthroughs with innovation productivity using NexGen™ Stage-Gate.
Winning at New Products Book Cover

$29.00 US
WINNING AT NEW PRODUCTS (Third Edition)
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Consistent product innovation is vital to corporate growth. Discover the proven factors that drive new product success.
Product Leadership: Pathways to Profitable Innovation Book Cover

$29.95 US
PRODUCT LEADERSHIP: PATHWAYS TO PROFITABLE INNOVATION (Second Edition)
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Lead your way to successful growth through new products – learn to work the Innovation Diamond™.
 
Portfolio Management for New Products Book Cover

$44.00 US
PORTFOLIO MANAGEMENT FOR NEW PRODUCTS (Second Edition) 
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Companies that achieve proven product performance time after time do so by optimizing their portfolio of investments.
Product Development for the Service Sector Book Cover

$39.95 US
PRODUCT DEVELOPMENT FOR THE SERVICE SECTOR
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The world’s most profitable service developers have successfully tailored Stage-Gate to accelerate time to market. 
 
Best Practices in Product Innovation Book Cover

$495.00 US
BEST PRACTICES IN PRODUCT INNOVATION: What Distinguishes Top Performers
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Top performers take a profoundly different approach to product innovation. 

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