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PRODUCT
LEADERSHIP: PATHWAYS TO PROFITABLE INNOVATION (Second Edition)
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| Most businesses fall far short
of the performance in product development achieved by leading
firms by a factor of 2x or more. It’s no accident that
top performers consistently win at new products. The top 20%
of companies earn twice as much for their money. Their success
rate in product innovation is closer to 80% while the bottom
20% of companies is closer to 38%. |
This executive series book focuses on Cooper’s breakthrough
Innovation Diamond™, the Product Innovation and Technology
Strategy and how to foster a culture that stimulates breakthrough
product innovation.
Price: U.S. $29.95 |
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Product Leadership has been written for senior
managers and executives with a mandate to lead their businesses
to profitable growth through product innovation.
Product Leadership is the advanced course – a comprehensive
guide to how executives should think about product innovation.
It doesn’t just explain what strategies are helpful to a
company’s success – it tells how it helps and how
to go about charting a competitive strategy for product innovation.
Showcasing examples from the winners, Dr. Cooper demonstrates
that it takes a commitment from all managers to triumph over
the competition and become a leader in the new products war. |
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