 |
|
|
 |
| |
 |
 |
WINNING
AT NEW PRODUCTS (Third Edition)
|
|
"This
book is an invaluable guide to managers in helping
them to 'select' the right
projects for development and marketing. Cooper is right
on target."
Robert E. Davis,
Research Manager, New Products
Procter & Gamble
|
The systematic game plan leads you step-by-step along the road
to success from
generating product ideas to launching them successfully. This executive series
book focuses on Cooper’s critical
success factors; and provides a detailed explanation of the Stage-Gate
process, all richly annotated with case examples.
Price: U.S. $29.00 |
|
|
Getting high-quality new products to market on
time is one of the most crucial aspects of succeeding in business
today. It is also the most difficult to achieve. Widely considered
the breakthrough book on the topic by industry, Winning at New
Products empowers product innovation managers to create and execute
a winning game plan for launching innovative and market-driven
new products. It’s a proven winner!
The third edition of Cooper’s book is updated with new
research findings and substantially expanded to include the most
recent and best practices used by companies around the globe.
“The world’s most widely implemented and trusted
product process, Stage-Gate®, has helped to propel industry
leaders such as 3M, Guinness, Exxon, Procter & Gamble, and
Corning to world-class product success.
|
|
|
