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News Release
This New Comprehensive Book Addresses Innovation Strategy
As Well As Techniques Organizations Can Utilize To Generate
Breakthrough New Product Ideas.
ANCASTER, ONTARIO, CANADA- February 13, 2007- Stage-Gate
Inc. One of the greatest challenges faced by innovation
executives is a shortage of game-changing ideas for new
products. Only 19 percent of businesses have a sufficient
ideation front-end to feed their innovation funnel. Given
that it takes roughly 100 ideas to yield one successful
new product - this is a big problem for many companies.
Famous for introducing ground-breaking new product development
viewpoints and practical applications, Dr. Robert G.
Cooper and Dr. Scott J. Edgett’s newest book, Generating
Breakthrough New Product Ideas: Feeding the Innovation
Funnel:
- reveals how organizations can create a steady stream
of breakthrough new product ideas
- Provides an unbiased evaluation of every top Idea Generating
methods and techniques in use today
- Shares the most creative, interesting and effective
methods used by companies such as: Apple, Motorola,
Kraft, Procter & Gamble,
Swarovski, Toyota, Dupont Polymers, Lucent
Technologies, Chempro, Telnor and more
Generating
Breakthrough New Product Ideas offers
practical solutions and techniques to develop
new ideas to feed
a dry innovation pipeline and help make your
company an innovation machine.“Innovation
is one of the most sought after, talked about
attributes in business. CEO's stress it and
managers are supposed to reward
it. But all too often innovation is more theory than practice because
initiating and implementing an innovative idea
is rarely easy. It often takes a genius
idea, several failures, total commitment and plenty of money before
the breakthrough product is seen by the public
for what it is – something truly unique
and extraordinary that can make their lives better in some way. Product
advantage – delivering
a unique superior product, with real customer benefits, better quality,
and a superior value proposition – is
the single strongest driver of new product
performance. This book focuses on methods to
conceive blockbuster,
breakthrough and game-changing new product ideas. Only a handful
of companies consistently do this.”-
Dr. Robert G. Cooper and Dr. Scott J. Edgett
These internationally-recognized experts have drawn nearly
32 years of new product research and in-company experience
to put together
this latest
entry
in their extensive collection of publications. The result is an excellent ‘short-list’ of
the best techniques and methods and the pros and cons of each so
you can quickly assess which are most appropriate for your organization.
To order Generating Breakthrough
New Product Ideas: Feeding the Innovation Funnel please visit: http://www.stage-gate.com/books.html
Dr. Robert G. Cooper and Dr. Scott J. Edgett are founders
of the Product Development Institute, Inc., and Dr. Cooper
is the creator of the widely-adopted Stage-Gate process
for product innovation. Visit Stage-Gate Inc. at http:www.stage-gate.com
for more information on how to improve your approach to
new product development and product innovation.
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About Stage-Gate Inc.
Stage-Gate Inc., a member company of the Product Development Institute, is
mandated very specifically to enable product innovators to become better product
innovators. Our international team of Product Innovation Experts and Consultants
are mentored by Dr. Cooper and Dr. Edgett and understand the complex challenges
organizations face. We help companies achieve product innovation through our
world-class products and services.
Through its close working relationship with the Product Development Institute,
Stage-Gate Inc. has access to the world’s most comprehensive research
into best practices in Product Innovation. This research has led to some of
the most important discoveries in the innovation field; such as, Stage-Gate®,
the NewProd™ Studies, and the concept of Portfolio Management.
Dr. Robert G. Cooper is a world-renowned expert in new product management. He
is the father of the Stage-Gate process, now widely used by leading firms around
the world. He has spent more than 30 years studying the practices and pitfalls
of over 2,000 new product projects in hundreds of companies. Dr. Cooper is
a noted lecturer and consultant to industry. His dynamic seminars and talks
have been widely applauded by corporate audiences throughout North America,
Europe and Asia. He has published more than 90 academic articles and seven
books on new products. Dr. Cooper is a Professor of Industrial Marketing and
Technology Management at the Michael G. DeGroote School of Business, McMaster
University in Ontario, Canada, and President of the Product Development Institute,
Inc
Dr. Scott J. Edgett is internationally recognized for his expertise in new
product development and portfolio management. He is a highly-skilled consultant
and in-demand speaker, having given keynote addresses, conducted executive
seminars and consulted with companies in North America, Europe, the Middle
East and Japan. He has spent more than a dozen years researching and observing
best practices in product innovation, he has co-authored six books, and published
more than 60 academic articles and papers. Dr. Edgett is Chief Executive
Officer and co-founder, with Dr. Cooper, of the Product Development Institute,
Inc.
For more information visit www.stage-gate.com or
contact
Manager, Marketing Communications at +1-905-304-8797. |
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