 |
|
|
|
 |
| |
 |
 |
News Release
Marketing Management features Dr. Robert G. Cooper with a Cover Article on Production Innovation.
ANCASTER, ONTARIO, CANADA – April 28, 2006 – Product
Innovation Guru, Dr. Robert G. Cooper, discusses the next
generation Stage-Gate® system in “Formula for
Success’, published in the April issue of the American
Marketing Association’s premier magazine, Marketing
Management.
In the article, Dr. Cooper describes how companies can
improve their success rates in product innovation with
the next generation Stage-Gate® system. “NexGen™ Stage-Gate
is leaner, faster and more flexible than previous generations
of Stage-Gate®,” explains Cooper. “I have
discovered seven new principles of lean, rapid and profitable
new product development and have built them directly into
NexGen™ Stage-Gate® to maximize productivity
in product innovation.” To download a copy of ‘Formula for Success’ visit
www.stage-gate.com or for information on Marketing Management,
visit the American Marketing Association www.marketingpower.com.
For more information visit www.stage-gate.com or
contact
at +1-905-304-8797 .
|
|
 |
|
About Stage-Gate Inc.
Stage-Gate Inc., a member company of the Product Development Institute, is
mandated very specifically to enable product innovators to become better product
innovators. Our international team of Product Innovation Experts and Consultants
are mentored by Dr. Cooper and Dr. Edgett and understand the complex challenges
organizations face. We help companies achieve product innovation through our
world-class products and services.
Through its close working relationship with the Product Development Institute,
Stage-Gate Inc. has access to the world’s most comprehensive research
into best practices in Product Innovation. This research has led to some of
the most important discoveries in the innovation field; such as, Stage-Gate®,
the NewProd™ Studies, and the concept of Portfolio Management.
|
|
