News Release

NEW BOOK – A Comprehensive Collection of Best Practices in Product Innovation

ANCASTER, ONTARIO, CANADA – Product innovation professionals and executives have a new resource to help guide their efforts to successfully generate and launch new products and services in an increasingly tough economy. In their latest book, Successful Product Innovation: A Collection of Our Best, Dr. Robert G. Cooper and Dr. Scott J. Edgett present a carefully chosen selection of articles and readings to help companies advance their new product development efforts.  

Stellar new product development is no accident. Coopers and Edgett’s three decades of research has yielded insights into the secrets of success and best practices in product innovation. This selection of articles strategically focuses on the four points of performance that drive a business’s new project success, as illustrated in the Innovation Diamond™. These points are:

• Product Innovation and Technology Strategy
• Portfolio Management
• Stage-Gate^® Idea-to-Launch System
• Climate, Culture and Leadership

Winning at product innovation has less to do with luck and more to do with a well designed and disciplined approach. This book, authored by the most influential thought leaders in product innovation, will help you to implement best practices that lead to breakthrough innovation.

If excelling in product innovation is a key goal, then this book is a must read. Learn how to improve your product innovation results and become a best performing company. Order Successful Product Innovation: A Collection of Our Best today!

“Product innovation is king! CEOs continue to rate innovation capability as a critical driver for their future business success as they focus on increasing profitability and growth.”
  - Scott J. Edgett

About the Authors
Dr. Robert G. Cooper and Dr. Scott J. Edgett are recognized as the world’s foremost experts in the ever important field of product innovation. The creators of the world’s most widely implemented innovation process, Stage-Gate, their best practice research and resulting methodologies have led to some of the most important discoveries in product innovation today. They were the first to pinpoint what discriminates winning products, to build the most accurate product success predictive tool, and the first to introduce the concept of portfolio management for new products. Their collective works are considered to have achieved the most powerful impact on performance in product innovation today. Visit Stage-Gate International at www.stage-gate.com for more information on how to improve your approach to new product development.

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W. www.stage-gate.com