News Release
New Book Reveals Product Innovation Secrets
ANCASTER, ONTARIO, CANADA - August 16, 2005. Did you know
that North America’s top market performers innovate
with five times more productivity than the average company?
And that number increases to 12 times when the continent’s
best and worst are compared? How does your company rate?
In their latest book, Lean, Rapid and Profitable
New Product Development, Dr. Robert G. Cooper and Dr. Scott J. Edgett
use their latest research and in-the-field experience to
show you how to imitate the companies that win, time and
again, at new products. They explain that winning is not
simply about developing products that sell, it is about
getting them to market quickly with the lowest cost and
the highest return.
“Although many companies have introduced new product
processes, they are still struggling to achieve the financial
results they expected,” says Dr. Cooper. “We
saw a need to put together the new information and techniques
we’ve discovered in our most recent research and
experiences helping companies with innovation.”
Through step-by-step explanations, abundant illustrations
and numerous real-life examples, these world-leading consultants
and academics lay out the critical productivity components
for every company’s innovation process, whether they
produce simple widgets or the latest in information technology.
They detail how to maximize the value of a new product
portfolio, how to streamline the product development process,
and how to achieve growth that is both profitable and sustainable.
These internationally-recognized experts have drawn upon
nearly 30 years of new product research and in-company
experience to put together this latest entry in their extensive
collection of publications. The result is an easy-to-follow
bible for taking the world-renowned Stage-Gate® process
to the next level.
With a new process they call NexGen™ Stage-Gate,
they show precisely how you - just like the top performing
companies - can ensure that your innovation process is
not only lean and rapid but profitable as well. This is
innovation productivity, and it is what any company can
achieve by taking the right steps. This book is a critical
first step.
To order Lean, Rapid and Profitable New Product Development
please visit:
http://www.stage-gate.com/books.html
Dr. Cooper and Dr. Edgett are founders of the Product
Development Institute, Inc., and Dr. Cooper is creator
of the widely-adopted Stage-Gate® process for product
innovation. Visit Stage-Gate Inc. at http:www.stage-gate.com
for more on how to improve your approach to new product
development and product portfolio management.
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