News Release
New
Releases of Industry Specific Editions of the Authentic
Stage-Gate® Process to Drive Innovation –
SG Navigator E3™ for Food and Services
ANCASTER,
ONTARIO, CANADA – April 20, 2005 - Stage-Gate, Inc.,
a member company of the Product Development Institute, today
announced that it has released new and improved editions
of the authentic Stage-Gate process, SG Navigator E3 for
the Food and Services industries. These Product and Service
Innovation roadmaps incorporate the latest and greatest
expertise from Dr. Robert G. Cooper and Dr. Scott J. Edgett. SG Navigator E3 has been designed to facilitate
empowerment of Product Innovation teams and
decision-makers and to enable high quality of execution.
Leveraging
years of extensive consulting experience in the food and
services industries, SG Navigator E3 Food and Services Editions
incorporate knowledge and features specific to product and
service innovation within these high growth industries.
From
the initial scoping of multiple product concepts through
to launch, the Food Edition focuses upon branding strategy,
packaging design, and alignment with new and emerging food
trends – all important considerations for introducing
a successful new food product into the marketplace. Furthermore,
this edition incorporates key requirements for development
such as optimization, sensory development, and outsourcing
production to a co-packer.
The
Services Edition is versatile to support the innovation
of pure services, pure products, or services coupled with
products. The unique Customer Service Experience Model
illustrates the four key elements for a positive customer
service experience, and their seamless integration from
both the customer-facing and operational support perspectives.
This edition also includes guidelines around planning and
executing a pilot launch to test the new service and/or
product as well as selecting vendors for the delivery of
the new service and/or product.
SG Navigator
E3 Services and Food Editions incorporate the 20 years of
best practice research in Product and Service Innovation.
The wealth of intellectual property provided by SG Navigator
E3 is designed to drive growth and impact performance.
The key differences in product and service development for
the Food and Services industries have been recognized and
built into the authentic Stage-Gate process through the industry
specific practices and features. This is the ideal solution
for companies who wish to scale up their innovation capabilities
within the Food and Service industries, said Michelle Jones,
Director of Innovation at Stage-Gate, Inc. |
