 |
|
|
|
 |
| |
 |
 |
News Release
Robert
Cooper Receives Accolades for his Presentation at 2004 Brandworks
University®
ANCASTER, ONTARIO, CANADA – WEDNESDAY, JUNE 30, 2004
– Dr. Robert Cooper, President of Stage-Gate Inc.,
received many accolades on his recent presentation at 2004
Brandworks University®. Brandworks University
is an international conference that is funded and organized
by the brand strategy agency, Lindsay, Stone, and Briggs
(www.lsb.com). The
annual conference, which is in its 16th year,
has been labeled “the world’s premier conference
on branding”. Attendance is limited to
the top 300 marketing minds from Fortune 500™ companies
and is by invitation only.
The focus of the 2004 conference was on ‘Profitable
Growth through more effective New Product Launches’.
Dr. Cooper’s keynote address outlined the four cornerstones
for innovation performance within the Innovation Diamond
– 1) Product Innovation and Technology Strategy, 2)
Portfolio Management Resources and Commitment, 3) The Stage-Gate®
Methodology, and 4) Environment: Climate, Teams & Leadership
- and how to achieve the results you want from new product
development.
Many
of the conference attendees cited Dr. Cooper’s presentation
as the highlight of the conference. Attendee’s
reviews of the conference included the following comments:
| 1. |
“Dr.
Cooper was a very charismatic and helpful. He
presented concrete, useful ideas to take and actually
implement upon returning to the office” –
Attendee
|
| 2. |
“Dr.
Cooper was passionate and full of confirmations about
what we believe is important in the product development
process” – Attendee
|
| 3. |
“Dr.
Cooper provided excellent practical examples that
make it clear on how to move a project/company towards
top performer status.” – Attendee
|
| 4. |
“The
Innovation Diamond is an excellent way to present
all the elements of being serious about new products”
– Attendee |
For more
information on Dr. Cooper’s latest research or to find
more information about booking future speaking engagements
with Dr. Cooper, please visit www.stage-gate.com
or contact us by email: info@stage-gate.com
or phone: +1 905 304 8797. |
|
 |
|
About Stage-Gate Inc.
Stage-Gate Inc., a member company of the Product Development Institute, is
mandated very specifically to enable product innovators to become better product
innovators. Our international team of Product Innovation Experts and Consultants
are mentored by Dr. Cooper and Dr. Edgett and understand the complex challenges
organizations face. We help companies achieve product innovation through our
world-class products and services.
Through its close working relationship with the Product Development Institute,
Stage-Gate Inc. has access to the world’s most comprehensive research
into best practices in Product Innovation. This research has led to some of
the most important discoveries in the innovation field; such as, Stage-Gate®,
the NewProd™ Studies, and the concept of Portfolio Management.
|
|
