Stage-Gate innovation newsletter
August 2008
10 Ways to Make Stage-Gate Stick
Dr. Bob Cooper
Dr. Robert Cooper
Dr. Scott Edgett
Dr. Scott Edgett

Whether you have a Stage-Gate process in place or are about to implement one in your organization, figuring out ‘how to make it stick’ should be top of your mind.

This is where the real gains in product innovation performance occur - when the powerful design principles of Stage-Gate are deeply embraced and consistently practiced by key stakeholders in the organization. It is a level of excellence many businesses with organic growth goals aspire to. Is it tough to do? You bet. Is it impossible? Not if you are fully equipped with lessons learned by companies that have implemented Stage-Gate before you.

In this brief article, Scott and I share 10 lessons that have stood the test of time. I consider this article table-stakes in the game of product innovation and encourage you to read it regardless of the maturity level of your Stage-Gate process. Whether you adopt one or all of the tips, you stand to improve the ‘stickiness’ of Stage-Gate in your organization. Download.

Best regards,
Michelle Jones
EVP, Global Growth
Stage-Gate International


Topics Covered
in this Newsletter

Only 9 Seats Left!
Strategic Portfolio Management for B2B
September 23-24, 2009

Coming Soon
LIVE Webinar Event
‘Cooper on Gates’

Article: Cleanse Your Product Portfolio

Learn from Best Practice Case Studies
Attend Summit ‘09

Article: Successfully Implement Stage-Gate

New Free Resource
Benchmarking

Free Webinar
August 27th at 1pm EST


Improve the Value of your Portfolio Without Increasing Spending
It is easier than you may think

Stage-Gate Seminar
Register Now for Stage-Gate Seminar
In tough economies it is not unusual for companies to re-evaluate their portfolio of new product projects to determine if it continues to represent the ‘optimal mix’. Strategic portfolio management is, after all, the most effective way to drive higher NPD value without increasing spending. Are you and your colleagues discussing the following business challenges?

  • Should we reduce our total number of projects in order to get a few out the door faster?
  • Should we accelerate projects that can provide a competitive advantage?
  • When should we shift our focus to fewer, bigger projects?
  • How can we adjust our portfolio of projects to better align with business strategy?

If these questions are top of your mind, join us for this special 2-day event to hear Dr. Cooper reveal effective and profitable product innovation strategies used by leading B2B focused companies and proven project selection techniques sure to yield a higher value portfolio.

Network with other B2B focused executives who are facing the same challenges you are. Discuss timely solutions to the critical business issues company’s face during uncertain economies.

Register Now– Only 9 Spaces Left!

Developing a Product Innovation Strategy and Deciding Your New Product Portfolio
Executive Seminar Led by Dr. Robert G. Cooper in partnership with the ISBM
September 23-24, 2008 in Alexandria, Virginia

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Stage-Gate Summit '09 Register Now for Stage-Gate Summit 09

Learn from and network with innovation champions from leading companies spanning all industries, around the world. The annual Stage-Gate Innovation Summit on, February 24-25, 2009 in Clearwater, Florida brings together a high caliber community of innovation executives looking to discover the latest thinking in Stage-Gate product innovation best practices.

Featuring Guest Speakers from these Leading Companies

  • Church & Dwight - Matthew Wasserman, Director, Global Portfolio & Product Stewardship
  • Corning - Bruce Kirk, Director of Corporate Innovation Effectiveness
  • Fresenius Medical Care - Wally Slone, Vice President Business Solutions
  • ICOM - Peter Meyers, Vice President Marketing
  • ITT Industries - Dick Arra, Vice President and Chief Technology Officer
  • Johnson & Johnson - John Gilbert, Associate Director of Research & Development
  • McKesson - Andres Salinas, Vice President Process Improvement
  • Proctor & Gamble - Kim Jones, Director of Innovation & Initiative Management Systems
Co-chaired by leading NPD experts, Dr. Robert Cooper and Dr. Scott Edgett, the event showcases real-company presentations rich with practical and effective approaches to all aspects of new product performance. Also featured, Stage-Gate Certified Solutions from the following event sponsors:

Innovation Framework Technologies
Sopheon
Planisware

Register Now for Stage-Gate Summit 09 - this event SOLD OUT early last year.

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Quick Tips for Cleansing Your Product Portfolio
By Mike Wiebe, Principal, Global Solutions

Despite the high value this important activity brings to organizations, only 1 in 6 companies deploy even basic Product Portfolio Management practices. Many executives confirm their strong desire to implement Portfolio Management practices to influence the quality and value of their NPD pipelines. They also admit that they face a tough obstacle – where to start given that their current pipeline is clogged with low value, incremental projects. Mike shares some practical tips to help organizations cleanse their product portfolios. Read More

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Coming Soon – Save This Date!
Live Webinar Event featuring Dr. Robert Cooper ‘Gates with Teeth’
September 25, 2008 at 9:00 am, 4:00 pm and 9:00 pm EST to accommodate all time zones

Invite all of your Gatekeepers to attend one of three 60 minute ‘live’ webinar events featuring Dr. Robert Cooper on the critical business topic of NPD Governance. Learn how to accelerate the commercialization of your best projects by implementing ‘Gates with Teeth’. More.

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SGI congratulates Planview on achieving SG Ready Certification

Planview
The Planview Enterprise software solution for NPDhas achieved Stage-Gate Ready Certification in all three innovation categories. To learn more about this solution, visit the Stage-Gate Solution Directory.

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New Benchmarking Resource Available to Product Innovators
www.stagegatebenchmarking.com

Benchmarking is the most effective way a company can accelerate targeted performance improvements to drive better business results. One of the most commonly benchmarked business functions is Product Innovation as companies strive to achieve organic growth. This website is a practical resource specializing in benchmarking methods best suited for Product Innovation. Visit this new website today.

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PDMA Annual Event
September 15-17, 2008 Orlando, Florida

Are you planning to attend PDMA’s Annual Event on September 15-17, 2008 in Orlando, Florida? Please let us know if you plan to attend. If you let us know you are coming, we will reserve an advanced copy of Dr. Cooper’s soon-to-be-released article in PDMA’s Visions ‘What Leading Companies are Doing to Re-Invent their NPD Processes’. You can pick up your copy at the Stage-Gate International booth at the PDMA Event. Email jennifer.connolly@stage-gate.com to reserve your advanced copy.

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Upcoming Executive Seminars

Accelerate New Product Success
Attend Successfully Designing and Implementing the Stage-Gate Process

Dr. Robert G. Cooper, Dr. Ken Huskins and Mike Wiebe
November 18-20, 2008 in Clearwater Beach, Florida

Understand what truly drives world-class performance - the 10 critical success factors - and the most effective and efficient way to organize the many best practices into a system that helps you succeed.

  • Conceive, develop and launch winning new products - faster
  • Avoid costly missteps and false starts by getting it right the first time
  • Achieve the necessary buy-in to your process and gain internal momentum
  • Start using your Stage-Gate Process – sooner rather than later
  • Maximize the first 100 days of your implementation effort – the most critical period.

Attend this seminar and discover the proven practices for designing and implementing your new product process to drive innovation success.

Register for Early Bird Read Customer Reviews

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Complimentary Webinar Series:
Achieving Successful Product Innovation

The Stage-Gate process was pioneered by the world's top innovation management scholar, Dr. Robert G. Cooper. Its design is based on 10 proven, critical principles Cooper calls the 'Critical Success Factors'. Join Innovation Specialist Michael Booker of Stage-Gate International for this 30 minute, complimentary webinar where he highlights a high quality Product Innovation Framework and shows you practical ways to improve your Idea-to-Launch process. Reserve your space today! Registration is limited.

Date and Time:

Wednesday, August 27 at 1:00 PM EST register for webinar


Presenter:
Michael Booker, NPDP
Cost: Complimentary

If you have any questions please call Michael Booker at +1-905-304-8797 or
email michael.booker@stage-gate.com.

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