What is the Best Method for Generating New Ideas?

One of the greatest challenges faced by innovation executives is a shortage of game-changing ideas for new products. Only 21% of businesses indicated their development portfolios contained enough high value-to-the corporation projects.

In their latest book, Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel, Dr. Cooper and Dr. Edgett simplify this business dilemma by summarizing key statistics and benchmarks and outlines the 25 best methods in use today along with the pros and cons of each method to help you establish a practical idea generating machine for your corporation.  

The highlights:

• Read Cooper and Edgetts’  ‘short list’ of the best ideation techniques available today
• Learn the pros and cons of the best 25 idea generation techniques and methods 
• Discover how the world’s leading innovators have successfully applied these techniques
• How to develop peripheral vision to “flip” threats into opportunities
• How to exploit disruptive technologies
• Discover how you can involve your best source of ideas - your customers - in your idea generation program

Profile the practices of these leading innovators:

• DuPont Polymers
• Lucent Technologies
• Apple
• Toyota
• P&G
• Swarovski
• Guinness Ireland
• Kraft Foods
• Saint-Gobain

And many more!

Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel contains:

• 9 chapters
• 260 pages
• Soft cover
• Profiling over 60 companies
• $34.95

Back to the Newsletter