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Successful Product Innovation: A Collection of Our Best

Robert G. Cooper and Scott J. Edgett

Soft Cover | 415 pages
Published by Product Development Institute, 2009
Price: $34.95 US

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What Are The Secrets To Successful Product Innovation?

Stellar new product development is no accident – it is the result of a disciplined, systematic approach based on best practices. This book is a collection of 18 articles, handpicked by the authors, that span the practices critical for success; from generating breakthrough new ideas, accelerating the Stage-Gate Idea-to-Launch process, improving project selection with portfolio management and developing a product innovation and technology strategy.

The Formula For Success

Over the years, research has yielded insights into the secrets of success and best practices in product innovation. This selection of carefully chosen readings and articles strategically focuses on the four points of performance that drive a business’s new product success, illustrated in the Innovation Performance Framework™:

  • Product Innovation and Technology Strategy
  • Portfolio Management
  • Stage-Gate® Idea-to-Launch Model
  • Culture and Leadership.

Succeeding at product innovation has less to do with luck and more to do with a well designed and disciplined approach. These four points of performance provide the framework for successful product innovation. Read this book, authored by the most influential innovation thought leaders, and learn how to succeed in new product development.

Successful Product Innovation: A Collection of Our Best

Robert G. Cooper and Scott J. Edgett

Soft Cover | 415 pages
Published by Product Development Institute, 2009
Price: $34.95 US

Share

The Most Comprehensive Collection of Best Practices

  • Understand the key practices that separate the top performers from the rest
  • Learn how leading companies generate breakthrough new products
  • Discover what causes the gaps between the best and the worst
  • Learn the processes, methods and approaches that enable improved performance
  • Arm yourself with proven methods and ideas for managing an innovation program.

Key Topics:

  • How to get maximum returns from your scarce resources and valuable assets
  • How to make appropriate investment allocations to critical arenas and project types
  • The critical link between the portfolio management and businesses strategy
  • Generating breakthrough new product and service ideas
  • How to screen for winning products earlier in the process
  • Overcoming the crunch in new product development resources
  • Successfully implementing a Stage-Gate product innovation process
  • Align cross-functional teams and drive new products to market with speed and success
  • How top performing companies consistently achieve sales and profit expectations.

A ‘Must Read’ for People in These Roles

  • Business executives responsible for leading product innovation performance results
  • Managers responsible for implementing new product/new revenue generation systems
  • Cross-functional product innovation development teams
  • People responsible for contributing new product ideas
  • Technology development managers, project leaders and team member ideas.

Encourage product innovation in your company – order a copy for everyone!

Successful Product Innovation: A Collection of Our Best

Robert G. Cooper and Scott J. Edgett

Soft Cover | 415 pages
Published by Product Development Institute, 2009
Price: $34.95 US

Share

Table of Contents:

Introduction: Successful Product Innovation

The Stage-Gate® System
Robert G. Cooper

Succeeding at New Product Development the P&G Way: A Key Element is Using the ‘Innovation Performance Framework™’
Robert G. Cooper and Michael S. Mills

Benchmarking Best NPD Practices: Driving New Product Projects to Market Success
Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt

Optimizing the Stage-Gate Process: What Best Practice Companies Do
Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt

Idea for Product Innovation: What are the Best Methods?
Robert G. Cooper and Scott J. Edgett

Managing Technology Development Projects
Robert G. Cooper

Perspective: The Stage-Gate Idea-To-Launch Process: Update, What’s New and NexGen Systems
Robert G. Cooper

Effective Gating: Making Product Innovation More Product by Using Gates with Teeth
Robert G. Cooper

Ten Tips for Successfully Implementing a Stage-Gate Product Innovation Process
Scott J. Edgett and L. Michelle Jones

Maximizing Productivity in Product Innovation
Robert G. Cooper and Scott J. Edgett

Overcoming the Crunch in Resources for New Product Development
Robert G. Cooper and Scott J. Edgett

Benchmarking Best NPD Practices: Strategy, Resource Allocation and Portfolio Management
Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt

New Problems, New Solutions: Making Portfolio Management More Effective
Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt

Best Practices for Managing R&D Portfolios
Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt

Ten Ways to Make Better Portfolio and Project Selection Decisions
Robert G. Cooper and Scott J. Edgett

NPD Practices: The Dark Side of Time and Time Metrics in Product Innovation
Robert G. Cooper and Scott J. Edgett

Benchmarking Best NPD Practices: Culture, Climate, Teams and Senior Management’s Rode
Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt

From Experience: The Invisible Success Factors in Product Innovation
Robert G. Cooper

Successful Product Innovation: A Collection of Our Best

Robert G. Cooper and Scott J. Edgett

Soft Cover | 415 pages
Published by Product Development Institute, 2009
Price: $34.95 US

Share

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Successful Product Innovation: A Collection of Our Best

Robert G. Cooper and Scott J. Edgett

Soft Cover | 415 pages
Published by Product Development Institute, 2009
Price: $34.95 US

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Dr. Robert G. Cooper

Robert G. Cooper is one of the most influential innovation thought-leaders in the business world today. He pioneered many groundbreaking discoveries in product innovation, including the Stage-Gate® Idea-to-Launch Process, now implemented by almost 80% of North American companies. Having spent 40 years studying the practices and pitfalls of 3000+ new product projects in thousands of companies, he has assembled the world's most comprehensive research in the field of product innovation management. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world, making him one of the most sought-after speakers.

A prolific author, Dr. Cooper has published 100+ academic articles and thirteen books, including the best-selling 'Winning at New Products', now in its 4th edition. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). He is also Professor Emeritus of Marketing and Technology Management at the DeGroote School of Business at McMaster University, and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University. 


Dr. Scott J. Edgett

Scott J. Edgett is Chief Executive Officer at Stage-Gate International and is internationally recognized as one of the world's top experts in product innovation. A high-profile speaker, sought-after consultant, and executive advisor, he is the pioneer of the critical practice of new product portfolio management, and principally focuses on issues affecting innovation performance, capability and leadership. Consulting and advising some of the world's best innovators and companies among the Fortune 1000, he has extensive experience working with large multi-national clients in a variety of industries. He is credited with helping business executives and product innovation professionals successfully implement world-class product innovation programs that have generated outstanding performance results.

A co-author of eight books, including the popular 'Product Innovation & Technology Strategy', and a published author of 70+ academic articles, Dr. Edgett is a former professor at the DeGroote School of Business, McMaster University.