New Product Portfolio Management
Can an organization increase its total return on product innovation investment by decreasing
or changing the mix and number of projects underway? Absolutely! And we know how
top performing companies master this critical practice.
Organizations initiate new product projects with intentions to launch them into the
market as quickly and profitably as possible. The benefits of achieving speed-to-market
are impressive. You delight and retain your customers, you realize new revenue streams
sooner, and in-market surprises that can derail projects are less likely to occur when
timelines are shorter. Unfortunately, for organizations with numerous projects underway
at any given time, competing initiatives, politics and resource shortages sabotage best
New product portfolio management is a proven practice designed to get leadership involved
in monitoring the execution of their product innovation strategy, prioritizing projects
and optimizing how cross-functional NPD resources and assets are deployed. Innovation subject
matter experts, Robert Cooper and Scott Edgett outline an elegant, proven approach to a
somewhat chaotic process.
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