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Portfolio Management for New Product Development: Results of an Industry Practices Study

Robert G. Cooper, Scott J. Edgett
and Elko J. Kleinschmidt

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This paper reports the results of a survey questionnaire sent to Industrial Research Institute member companies participating in an ongoing best practices study (results as of October 2001). Cooper, Edgett and Kleinschmidt examine the consequences of poor portfolio management practices. They outline the results of the study including the role of portfolio management at the participating companies and why industry considers it to be so important. The article then examines popular tools, methods and models employed by these companies to make Go/Kill decisions and to help prioritize projects.