Robert G. Cooper and Scott J. Edgett
Much like the stock market, picking the right portfolio of investments in New Product Development (NPD) is one key to getting more bang for your buck. Indeed significant productivity gains in NPD are possible through more astute selection decisions. Moreover, businesses that perform the best in New product Development have in place a systematic portfolio management method - one that brings discipline and rigor to their project selection decisions and effectively guides their resource allocation. In this article, Bob Cooper and Scott Edgett outline ten ways to make better portfolio and project selection decisions.