Robert G. Cooper, Scott J. Edgett
and Elko J. Kleinschmidt
Most product developers have installed new product processes. So the question is: what's next? What are the next set of best practices to build into the way we conceive, develop and launch new products? According to a recent PDMA study: "nearly 60 percent of the firms surveyed use some form of Stage-Gate® process for NPD. They are more likely to have moved from simpler Stage-Gate processes to more sophisticated facilitated or third generation processes...". But other than third-generation processes, which incorporate flexibility, focus, fluid stages, fuzzy gates and facilitation, what else are leading firms doing to enhance the effectiveness of their new product process? This two-part article reports our observations and experiences in working with a multitude of companies, and on some of the new practices they have incorporated into their new product processes.
For Part Two of the series, click here