Robert G. Cooper
New approaches to Stage-Gate® are emerging from progressive companies that represent a new generation of the idea-to-launch model. In some cases, it’s an evolution of Stage-Gate to a better, faster model; in other firms, it’s closer to a revolution where they are moving to a very different process. There is anything but unanimity as to what the next generation idea-to-launch model should be. This article looks at what leading firms are doing and integrates these new practices into a next-generation model.