Developing a Product Innovation
Strategy and Deciding Your New
Product Portfolio: Making
Strategic
Choices and Picking the Winners
Led by Dr. Robert G.
Cooper
Date: March 10-11, 2009
Location: Marriott
Suites Clearwater, FL
See below for Hotel Reservation Information
Invest in the Right Innovation Projects
- Achieve high impact by prioritizing projects with the greatest strategic alignment
- Achieve greater return on your product innovation investment with improved
project selection – profitable projects that are also strategically important
to the company
- Maximize the value of your portfolio with scorecards and the productivity index
- Optimize scarce resources - focus your ideation and innovation efforts
- Achieve
the necessary buy-in to your product innovation and technology strategy – do
it right the first time – use a world-class approach.
Attend This Seminar and Benefit from These Key Deliverables
Learn how to define areas of strategic focus for your
company’s product development efforts - where to invest and which areas to
avoid - to better direct selection decisions.
- Define clear and meaningful goals for product innovation
- Develop product and technology roadmaps and strategic buckets to help make
R&D resource allocation decisions
- Translate your strategy into action by picking the right development projects
to invest in
- Maximize the productivity of your development portfolio through an effective
portfolio management system
- Define your strategy – which markets, technologies and products
types do you focus your product development efforts on?
- Achieve strategic alignment using strategic buckets and product roadmaps
- Understand the tools to use for effective gates and portfolio reviews
- Learn how to rank and prioritize projects – pick the winners
- Maximize the value of your portfolio with scorecards and the productivity
index
- Establish a balance of projects, short and long term, high and low risk,
across markets and technologies.
A ‘Must Attend’ for People in These Roles
- Senior executives and leadership teams responsible for product innovation
performance results
- Senior managers in business strategy, R&D, new product marketing and
operations management fields
- Senior executives responsible for R&D resource allocation.
Benefits of Team Attendance
If you can bring colleagues to the event, so much the better… this initiative
requires a team effort and it’s always good to have a small team, rather
than just one person, to implement what’s been learned. Inquire about our
Team Discounts - call Valerie Sather at +1-905-304-8797 or by email at valerie.sather@stage-gate.com.
Register Now - Don’t Miss Out
Date: March 10-11, 2009
Location: Marriott
Suites Clearwater, FL
See below for Hotel Reservation Information
1st Delegate $1995 US
Each Additional Delegate $1895 US
Early Birds $200 OFF - limited time offer!
Registration Includes:
- Continental breakfast, lunch and refreshments
- Comprehensive seminar manual to serve as a permanent reference
- Certificate of Completion authorized by Dr. R.G. Cooper and Dr. S.J. Edgett.
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A FREE copy of Cooper and Edgett’s latest book on Product
Innovation |
Hotel Reservations
Book your hotel accommodations online
here or call the Marriott
Suites Clearwater, FL at 1-888-303-4428 and mention that you are attending
the ‘Stage-Gate’ event
to receive a special group rate. Please hurry to book your hotel reservations.
The special discount rate is for a limited time only.
Still Have Questions?
- Not sure if this seminar is right for you?
- Want to accelerate your results by training the entire team?
- Want to bring this seminar onsite to your company?
- Unable to find a topic that matches your training needs?
Contact Valerie Sather at +1-905-304-8797 or by email valerie.sather@stage-gate.com for
seminar information and group discounts.
Cancellation Policy:
Should you be unable to attend for any reason, please inform us in writing no later
than ten business days prior to the seminar start date for a credit voucher for the
full amount. If you prefer, a full refund less a $195 US non-refundable deposit will
be issued. No refunds or credits will be given for cancellations received within
ten business days of the event.
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Receive credits toward your NPDP certification through the
PDMA |
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