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Developing a Product Innovation Strategy and Deciding Your New Product Portfolio: Making Strategic Choices and Picking the Winners

Picking the right development projects and platforms to invest in is at the heart of successful product innovation. But effective project selection or portfolio management hinges on having a clearly defined and articulated Product Innovation and Technology Strategy for your business. Which markets, technologies or products should you focus your efforts on?

Attend this executive seminar and learn how to develop effective andprofitable innovation strategies and project selection decisions for your business.

Register Now
$1995 US


Developing a Product Innovation Strategy and Deciding Your New Product Portfolio: Making Strategic Choices and Picking the Winners
Led by Dr. Robert G. Cooper

Date: March 10-11, 2009
Location: Marriott Suites Clearwater, FL
See below for Hotel Reservation Information

More on this Seminar:

Invest in the Right Innovation Projects
  • Achieve high impact by prioritizing projects with the greatest strategic alignment
  • Achieve greater return on your product innovation investment with improved project selection – profitable projects that are also strategically important to the company
  • Maximize the value of your portfolio with scorecards and the productivity index
  • Optimize scarce resources - focus your ideation and innovation efforts
  • Achieve the necessary buy-in to your product innovation and technology strategy – do it right the first time – use a world-class approach.
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Attend This Seminar and Benefit from These Key Deliverables

Learn how to define areas of strategic focus for your company’s product development efforts - where to invest and which areas to avoid - to better direct selection decisions.

  1. Define clear and meaningful goals for product innovation
  2. Develop product and technology roadmaps and strategic buckets to help make R&D resource allocation decisions
  3. Translate your strategy into action by picking the right development projects to invest in
  4. Maximize the productivity of your development portfolio through an effective portfolio management system
  5. Define your strategy – which markets, technologies and products types do you focus your product development efforts on?
  6. Achieve strategic alignment using strategic buckets and product roadmaps
  7. Understand the tools to use for effective gates and portfolio reviews
  8. Learn how to rank and prioritize projects – pick the winners
  9. Maximize the value of your portfolio with scorecards and the productivity index
  10. Establish a balance of projects, short and long term, high and low risk, across markets and technologies.

A ‘Must Attend’ for People in These Roles

  • Senior executives and leadership teams responsible for product innovation performance results
  • Senior managers in business strategy, R&D, new product marketing and operations management fields
  • Senior executives responsible for R&D resource allocation.
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Benefits of Team Attendance

If you can bring colleagues to the event, so much the better… this initiative requires a team effort and it’s always good to have a small team, rather than just one person, to implement what’s been learned. Inquire about our Team Discounts - call Valerie Sather at +1-905-304-8797 or by email at valerie.sather@stage-gate.com.

Register Now - Don’t Miss Out

Date: March 10-11, 2009
Location: Marriott Suites Clearwater, FL
See below for Hotel Reservation Information

1st Delegate $1995 US
Each Additional Delegate $1895 US
Early Birds $200 OFF - limited time offer!

Registration Includes:

  • Continental breakfast, lunch and refreshments
  • Comprehensive seminar manual to serve as a permanent reference
  • Certificate of Completion authorized by Dr. R.G. Cooper and Dr. S.J. Edgett.
bonus

A FREE copy of Cooper and Edgett’s latest book on Product Innovation


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Hotel Reservations
Book your hotel accommodations online here or call the Marriott Suites Clearwater, FL at 1-888-303-4428 and mention that you are attending the ‘Stage-Gate’ event to receive a special group rate. Please hurry to book your hotel reservations. The special discount rate is for a limited time only.

Still Have Questions?

  • Not sure if this seminar is right for you?
  • Want to accelerate your results by training the entire team?
  • Want to bring this seminar onsite to your company?
  • Unable to find a topic that matches your training needs?

Contact Valerie Sather at +1-905-304-8797 or by email valerie.sather@stage-gate.com for seminar information and group discounts.

Cancellation Policy:

Should you be unable to attend for any reason, please inform us in writing no later than ten business days prior to the seminar start date for a credit voucher for the full amount. If you prefer, a full refund less a $195 US non-refundable deposit will be issued. No refunds or credits will be given for cancellations received within ten business days of the event.

20PDHs

Receive credits toward your NPDP certification through the PDMA


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You can also place your order by telephone by calling +1-905-304-8797
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