Portfolio Management: Fundamental for New Product Success

Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt There are two ways for a business to succeed at new products: doing projects right, and doing the right projects. Most new product prescriptions focus on the first route – for example on effective project management, using cross-functional teams, and building in the voice of […]

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Developing a Product Innovation and Technology Strategy for Your Business

Robert G. Cooper and Scott J. Edgett Many companies lack a clearly articulated and well-communicated Product Innovation and Technology Strategy. Such a strategy is essential and is strongly linked to positive performance in product innovation. A framework for developing a product innovation strategy is presented, and the various steps of strategy development are described, from […]

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